Spark Ads (TikTok)
TikTok’s product for running paid ads from a creator’s organic post so the ad keeps their handle, caption, and social proof — TikTok’s cousin to Meta Partnership Ads.
Instead of uploading a file to a brand ad account only, Spark Ads authorize the brand to put budget behind the creator’s post (or authorized code). Comments and identity stay native. That package often beats the same footage run as a cold brand ad.
Negotiate Spark rights as a line item on top of the content fee — commonly +20–50% for a 14–30 day window, longer windows cost more. See also whitelisting / Partnership Ads for the Meta version, and 2026 pricing for how it hits the invoice.
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