Influencer Rate Card
A menu of fees by deliverable — Reel, Stories, TikTok, YouTube integration, usage, Spark / Partnership Ads — not one blob called “sponsorship.”
The old “$10–$100 per 1,000 followers” rule is too wide to negotiate from. 2026 published micro ranges: about $150–$2,500 per Instagram deliverable, $150–$1,500 per TikTok, $800–$6,000 for a YouTube dedicated video. Sanity-check with expected reach × a platform CPM ($8–$20 IG, $5–$15 TikTok, $15–$35 YouTube for ordinary consumer niches).
List extras: organic usage term, paid usage / Spark / Partnership Ads, exclusivity, extra revisions, rush. Bundling them into the post is how creators donate the most valuable part of the deal. Hybrid cash + affiliate is normal in beauty and spreading everywhere else.
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