Pico10⁻¹²

For Brands

Find and Work With Micro-Influencers

Sourcing, vetting, briefing, and measuring micro-influencer campaigns — written for marketers who run the process themselves.

Someone reviewing notes and a laptop while planning a campaign
Micro

How to Find Micro-Influencers for Your Brand

A sourcing process that starts from a niche sentence: where to search, how to spot a bought audience, and outreach that names the fee.

Hands writing a brief in a notebook
Micro

How to Brief Micro-Influencers Without Killing the Content

A one-page brief template: the sentence they must land, FTC disclosure, do-not-say list, and what never belongs in a script.

A laptop showing charts and campaign analytics
Micro

How to Measure Influencer Marketing ROI (Without Drowning in Vanity Metrics)

A measurement framework for micro-influencer campaigns: which KPI answers which question, the EMV-vs-ROAS trap, and a worked example you can copy.