UGC (User-Generated Content)
Two different products share the letters: unpaid customer content, and paid creator footage made to run as your ads — often never posted on their grid.
Organic UGC is a review or unboxing nobody paid for. Paid UGC (sometimes called “UGC creator” work) is a shoot you commission for Meta/TikTok ads. You are buying a face and a format, not their 19K followers. Nano and micro accounts do a lot of this because a large following is optional.
Do not judge paid UGC by likes on an organic post they never made. Judge it by the CPA of the ad you run. Usage rights belong in the SOW: how long, which channels, whether you can edit. That is a second SKU, same as whitelisting.
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