By Platform
Micro-Influencer Marketing, by Platform
The tier definitions stay the same, but the economics don’t — each platform distributes, prices, and rewards micro-influencer content differently.
Instagram Micro-Influencers: The Complete Playbook
Price Reels, Stories, and carousels as different SKUs, vet from Insights, and do not treat the Paid Partnership tag as a disclosure.
TikTok Micro-Influencers: How the Algorithm Changes the Playbook
Price from average views, not followers. Brief the format, not a commercial. Spark Ads are a separate line item.
YouTube Micro-Influencers: Why Smaller Channels Convert Better
Buy search and shelf life. Price dedicated videos and integrations as different jobs. Studio analytics beat subscriber count.
Pinterest Micro-Influencers: The Longest Shelf Life in Influencer Marketing
Pinterest micros price 30–60% below Instagram, but a well-tagged Pin keeps driving traffic for months. Brief for saves and outbound clicks, not likes.
LinkedIn Micro-Influencers: The B2B Playbook
How B2B brands work with LinkedIn creators: role-match beats follower count, rates converge across tiers, and thought-leader content needs a different brief than consumer social.