Brand Ambassador Program
A retainer over months, not a one-off post: fewer dollars per piece, more pieces, a creator who already knows the product when you launch the next SKU.
One-off posts are transactions. Ambassadors are a bench. Typical mix: monthly or quarterly fee, product, and an affiliate kicker. Per-post rate is usually lower than a cold one-off; blended cost and trust are the point.
This is the structure that actually fits nano and micro: you cannot brief 40 strangers every launch. You can brief eight people who already have the product in the bathroom. Start after a wave where two creators clearly sold — promote those two, do not invent a 20-person “team” from cold DMs.
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