Media Kit
One page (two if you must): who you talk to, the numbers, three proofs, and a rate card. Not a 14-slide brand theme.
Include: niche in one sentence; followers and 90-day average reach or views by platform; engagement rate plus the formula; top countries and age bands from Insights; three links (best organic, best sponsored or strongest demo, one in the prospect’s category); deliverable prices and usage extras.
Brands use this to say yes or no in five minutes. If you have to “pull stats later,” you lose the week. PDF or a clean Notion page is enough. Update quarterly. See How to pitch brands for the email that attaches it.
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