Talent Manager / Agency Commission
The cut a manager or talent agency takes from a creator's brand-deal income for representing them and negotiating on their behalf — commonly 15–20% for a personal manager, 10–20% for an agency, and the two can stack if a creator has both.
Reported ranges run broadly from 5–30% depending on the creator's level and the specifics of the representation agreement, with 15–20% common for a manager taking a cut of most or all revenue streams, and 10–20% typical for an agency negotiating brand deals specifically. If a creator has both a manager and an agency, fees can stack — a combined 30% off the top before the creator sees payment is not unusual.
For brands: a represented creator's quoted rate usually already has this built in, so it is not evidence of price-gouging — it is the cost of a smoother negotiation and, often, a more reliable delivery. For creators: get the percentage and the revenue scope (brand deals only, or everything including affiliate and platform payouts) in writing before signing with anyone.
Related terms
The Pico Dispatch
Enjoying this? Get the next one in your inbox.
The Product
Ready to work with micro-influencers?
PicoInfluencers matches brands with vetted micro-influencers based on content quality and engagement, not follower count. Join the product waitlist for early access.