Exclusivity Clause
A contract term stopping a creator from posting for named competitors for a set window — typically 30–60 days after the last deliverable, not an open-ended ban on their whole category.
A workable exclusivity clause names the specific competitors it covers, the exact window (commonly 30–60 days post-campaign), and the platforms and geography it applies to. “No competitors, ever, anywhere” is not enforceable and not worth the paper — a good creator will simply decline the deal, or price the clause at a retainer rate instead of a per-post rate.
Exclusivity has a real cost to the creator: it closes off other income for the window you name. Price it as its own line item, and keep it as narrow as the campaign goal actually requires. A launch-week exclusivity makes sense; a twelve-month category lockout for a single Reel does not — and it is the fastest way to make your best micros unavailable for the next campaign.
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