Influencer Marketplace (Creator Marketplace)
A platform-run directory and deal tool — TikTok Creator Marketplace, Instagram's equivalent, YouTube BrandConnect, and similar — where brands search creators by niche and stats and handle contracts and payment in one place, for a take rate built into the deal.
These marketplaces solve a real problem: discovery, contracting, and payment in one tab instead of three. They also take a cut, usually built into the quoted rate rather than itemized, and many fast-growing micro-influencers are not listed at all, or are listed at pricing padded for the platform fee.
Use a marketplace as checkout once you already have names from direct sourcing — DMs, hashtag search, competitor tags — not as your only aisle for finding creators. It is genuinely useful for contracts and payment infrastructure, less useful as a discovery engine for the newest, cheapest micros.
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