Mid-Tier Influencer
A creator between micro and macro — often ~50,000–500,000 followers depending on who is defining it — used when brands want more reach than a micro without celebrity pricing.
There is no single agreed band. Some reports call 50K–500K “mid-tier”; others start mid at 100K after a 10K–100K micro band. Agree the range in the brief. Later’s 2025 research grouped “micro and mid-tier” as the preferred hire for engagement-to-cost.
Mid-tier creators usually have managers, longer lead times, and clearer usage negotiations. Use them when a micro wave will not clear awareness goals, but a mega is overkill. Compare micros and nanos first: micro vs nano guide.
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